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Welcome!

Hello, there! My name is Jacob and I am a 27-year Swede living in Stockholm. You can find out more about me throughout this page and you can also find me on the following sites:

about

Who am I?

I am a 27-year old Swede living in Stockholm. I am studying my final year at Stockholm School of Economics and majoring this spring in my marketing major. Currently writing my thesis about scent marketing and more info can be found at www.doftmarknadsforing.se.

Childhood

I was born on a sunny Wednesday on February 2nd, 1983 in Malmö, Sweden. Malmö is located in Southern Sweden close to Copenhagen and I lived here until the age of twelve. I started playing hockey at the age of four in Malmö Redhawks (at the time Malmö IF) and kept on playing until I was seventeen.

During my school years I attended Mellanheden, played way too much Nintendo and had a somewhat unhealthy interest in hockey cards.

Four years in the U.S.

The whole family – my father Hans-Inge, mother Christina and little brother Oscar – moved to Westport, Connecticut during the autumn of 1995 and lived here happily for four years. I attended Bedford Middle School and Staples High School, played hockey on several teams including Ridgefield, New Canaan, Connecticut Yankees and Pro Stars.

Back in Sweden

Unfortunately at the time, it was time to move back to Sweden in 1999 and started the International Baccalaureate program at Malmö Borgarskola. After a tough first year and ending the hockey career in Malmö Redhawks prior to my final year, my grades went up and I graduated in 2002 with top grades.

After graduation I was suppose to work for one year at Statoil Kronprinsen prior to moving to Stockholm. This work period was however extended with one year after my father passed away during the summer of 2003.

Stockholm

2004 it was time to move to Stockholm and start at Stockholm School of Economics. I am right now doing my thesis at the school and will finally be done with everything this spring. During these years I have also worked on some various consultant tasks, started a marketing company called Ardore (www.ardore.se) and had an internship at Google.

cv

My Curriculum Vitae

My latest CV as of March 24, 2010. Available in English only and in pdf format.

jacobleanderolsson.pdf

photos

Photos

For more photos, visit my flickr account.

links

My collection of links

Some sites that I have some involvement with and feel free to visit them.

iPhone blog about apps, games and the economics behind AppStore. Domain for sale. Contact me if interested.
www.iphone-bloggen.se

Thesis paper about scent marketing and our experiment to test how scents can affect customers in a retail setting.
www.doftmarknadsforing.se

A real estate service for the purchasing party and helps out with the finding suitable objects, guidance during the purchasing process and practicalities during the move.
www.nextplace.se